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Luxury Brands Help Fight Poverty

Heart equationThis week the prestigious Lingfield Park Racecourse hosted an evening of networking arranged by a number of luxury brands. They included the world’s most expensive perfume maker, the people that manufacture James Bond’s famous car and an award winning wedding dress designer. Team members Ben and Sandy were there to see how the event’s organisers were using Empathy Action’s fairly traded soapstone hearts to buy 270 hot meals for people in the slums of Kenya.

The value of a heart

Amidst the glamour of dinner jackets, dresses and DB-9s were our hand made stone sculptures, positioned by every place setting. They had been bought as gifts for the guests but their effect on people in Kenya has an more significant impact. For each heart sold, three hot meals are bought for a child living in Kibera slum on the outskirts of Nairobi, Kenya. The aim is to combat malnutrition and support education in Africa.

One 10 year old from the feeding programme says:

“ I come to the centre on Saturday for feeding and on Monday for therapy. The best thing about Saturday is that I play… I would like to tell the [people] in the UK ‘thank you’, you are doing a great thing.”

Give your event a fairly traded flavour

Using gifts like these at a corporate gathering, wedding, party or any other kind of event, is a great way to say ‘thanks for coming’ to your guests. However, the greater value comes from the difference they make in the lives of those who most need our help.

If you are interested in sourcing beautiful, bespoke products that make fantastic presents and enrich the lives of marginalised communities, then please contact us today.

Filed Under: News, Review Tagged With: Fair Trade

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