This week saw the launch of our Christmas campaign. It also saw England enter into another lockdown. Once again, we collectively face a period of change and uncertainty. Without doubt, these continue to be challenging times.
During the first lockdown, we reflected upon what this time of change was teaching us: we shared stories, baked bread and reached out, via our Rainbow campaign, to those who had touched us with their kindness and resilience. Now, with darker nights and the prospect of a different festive celebration, we remember the flipside of lockdown for many: loneliness, fear and anxiety.
That is why reaching out to each other matters more than ever. In every challenge, there are glimpses of light and hope. This Christmas, our campaign is focussed upon expressing gratitude; telling someone – a friend, carer, key worker, family member – how grateful we are for their presence, for their kindness, and for their help.We know it has taken, and will take, a lot of great people to get us through. We want to help you say a huge ‘thank you’.
It couldn’t be simpler. Choose from our range of ethically made gifts and add a gift message expressing your gratitude. We will send your gift and message, beautifully handwritten on a postcard, to your chosen recipient. In addition, each purchase of one of our gifts helps their maker raise their community out of poverty.
We believe that, even in the most trying of times, focussing on gratitude can help lift us all. We’d love your help to share our message of thanks.
#foryoubecause #empathyaction #chooseempathy #empathyactionstories